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BRANDINGThe art of branding does not start with graphic design; it begins with a clear understanding of people. We start with your audience and work backwards to the promises you have made, your values and visions for the future. Pretty pictures and aesthetics come second to this notion. The end result creates positive associations and establishes consistent expectations for the consumer. / Salubre TeasIdentity & Stationery Design ![]() Leading Edge could not embark on this branding, packaging and web development job without first tasting ALL the teas and we can assure you we couldn’t believe our tastebuds! The designs we produced were drawn from the same, shall we say...teapot? / Beauty Mate Male Grooming ProductCreation of an Iconic Australian Brand of male grooming products, from market research to product development Leading Edge were the consultancy in the driving seat from day one. ![]() / Salubre TeasPackaging Designs for seven different Salubre Teas where produced, each with their own twist and unique ‘personali-tea’ ![]() Our Tea Packaging designs for Salubre where published by OZ Graphix Annual Publication- Top 50 Australian Design Studios. / Salubre TeasOutdoor banner marketing campaign called for the consistency in the energised, tasty look and feel to help bring market awareness of the ‘Teas with a twist’ ![]() Australia’s first environmentally conscious Telco company, with a concept that saving the environment and money can now be as simple as a ‘piece of string’ ![]() / Salubre Cosmetics PackagingPushing the Salubre organic herbal craft to the next level resulted in production of natural cosmetic range; Leading Edge adopted the existing brand qualities and fully conceptualised the finished product in 3D renders ![]() / PersePerse are at the forefront of Australian organic health and beauty products and are making waves overseas but by their own admission they ‘Couldn’t have got there without Leading Edge.” ![]() Salubre website designs needed to tie together the elements from the brand packaging, and push the sales online. ![]() Laguna Biscuits have been going strong and producing home style biscuits since 1997. When their old logo began to show the signs of ageing, they needed a fresh injection that kept them up with the times. ![]() / PackagingBeauty Mate packaging was developed with the brand values kept closely to our heart – to offer a fresh, new approach to men's grooming ![]() / Perse PackagingLeading Edge created and managed every part of the branding from logo to packaging, promotional items, signage and Web Site. ![]()
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